There are two way to do online market research to find new customer online.You can categories the research process into primary market research and secondary market research.
As per the Digital marketing agency in kolkata,Primary research means collecting data byyou using your internal resources.Such as
- Filling Online surveys form and questionnaires.
- In-person, in-depth interviews.
- Product Enquiry.
While Secondary research is the method when someone create the data or report share online publicly for latest trends.
How to Conduct Market Research
Market research is most crucial factor starting business for understanding the target Audiences,demographics,income level, market conditions and competition of the product and services.
Here’s how a digital marketing agency can guide you in conducting consumer research:
Conduct Keyword Research
Keyword research can help you to understanding whether there’s a demand for the product that you want to sell online. A high search volumes keyword give an idea about the product or services interest among consumers.This keyword research can help you to decide about marketing strategy in which segment you should invest.To getting Instant customer online from Google Ad ,this keyword can generate you more return on investment and it also allow you to generating more organic traffic with Search Engine Optimization(SEO).
Engage in Public forums:
Niche related online forums are another route into learning about your customers’ preferences.
To take full advantages, do the following:
- Find out Niche online forums those are the most popular and web traffic.
- Register those forums and check back regularly.
- Contribute to the discussions to build up your credibility.
- Pose questions and engage in conversations to better understand your audience.
Final Thought
The final stage in conducting online market research is to summaries your findings and its take time.You must collect data, this is where your hard work will truly pay off.
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