Are you an aspiring influencer looking to spread your stories far and wide? We have the right elixir for you. The following expert tips from the renowned Digital marketing agency in kolkata will help you create the most impactful digital footprint for yourself, armed with which you can cultivate a masterful personal brand.
How to Unleash SEO to the Fullest for Your Personal Brand
So instead of standing in the ceremony, let’s dive straight into the heart of the matter.
Optimise the Bio on Your Site for Search Engine
Search Google with your name. You can often see that your social media profiles are outranking your bio on your personal website. In cases like this, you should keep on improving your bio until it is minutely detailed and hence, appears more useful to search engines than your social media profiles.
This act involves adding a lot of details and information. You can choose to assimilate information, such as your interests, services you provide, personal stories and even anecdotal comments, into your detailed bio.
This way, the bio pages would align with the best SEO practices and proffer your personal brand with robust digital limelight.
Add Schema Mark-up
Schema is a kind of little HTML tag that you can put around in your content to help the search engine understand your intentions better. There are bountiful schema tags that can be embedded into a person’s bio, depending on their interests, passions and other aspects. The schema tags can also include your personal details, such as date of birth, name of spouse, secured awards and so forth. You can hire an Best expert SEO agency in Kolkata if you need professional help in adding schema tags to your bio pages.
Invest in Your Linkedin Profile
In all probability, your Linkedin profile also turns up upon search with your name. If you opt for the option to showcase your Linkedin profile on Google search results, you should put some extra effort into improving your Linkedin profile as an important extension of personal SEO.
An SEO agency in kolkata usually recommends the following tips to optimise your Linkedin profile for personal branding:
- Update your banner with seals of accredited organisations, official certificates or other credentials (such as recent publications, primary products etc.)
- Compose your Linkedin headline by highlighting your USPs or unique aspects.
- Write a dialogical and engaging about keeping the queries and demands of your target audience in mind.
Turn Social Media Links into Backlinks
If your name appears on some other sites, it often contains a clickable link. However, if that link leads to your social media profile, there are little to no SEO benefits associated with it. On the contrary, if the link points to the bio on your site, it can contribute to the ranking of your bio, including the overall domain authority as well as every page on your site, something an SEO services company in Kolkata can help you achieve.
With these four simple tips and a good SEO agency on your site, you will be sure to leave a compelling digital imprint with your personal brand.
Digital Marketing Agency Blog Kolkata India 